My first-ever teaching case, is a two-time 𝙒𝙄𝙉𝙉𝙄𝙉𝙂 teaching case!

🏆 The word is out: My first-ever teaching case, is a two-time 𝙒𝙄𝙉𝙉𝙄𝙉𝙂 teaching case! The case won the prestigious EFMD Global 2023 Case Writing Competition in the Corporate Social Responsibility and Responsible Business category!

Creating the teaching case "𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: Michelin'𝘀 𝗥𝗼𝗮𝗱 𝘁𝗼 𝗡𝗮𝘁𝘂𝗿𝗮𝗹 𝗥𝘂𝗯𝗯𝗲𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗠𝗲𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗘𝗨 𝗗𝗲𝗳𝗼𝗿𝗲𝘀𝘁𝗮𝘁𝗶𝗼𝗻 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻" was such a rewarding and fun experience. Diving into the tire industry - something we interact with daily without much thought - opened my eyes to the complexities of the natural rubber supply chain and the challenges of navigating European regulations like the EUDR in the Global South. I had so much fun with the creative process of researching, writing, and storytelling to bring Michelin's sustainability efforts to life in the classroom, while also making sure the perspectives of smallholder rubber farmers were highlighted.  See my interview with Sasin School of Management here.